Our credo

„The bitterness of poor quality remains long after the sweetness of low price is forgotten.“

– Benjamin Franklin

International trading company for consumer electronics

HOYER Handel is an importer of non-food products. Matthias Hoyer founded the internationally operating company based in Hamburg in 2001. Hanseatic mercantile tradition meets the joy of progress ever since – successfully. Today, several big European retail chains are counted among our clients. We are specialized in electronics and produce consumer goods in the areas of kitchen, household, personal care and entertainment electronics. We are in close cooperation with our purchasing office in Hong Kong and Shenzhen and sell our goods in 27 European countries as well as the United States. We are able to offer our services in 25 languages.

Integrated trade solutions: From the idea to the final product

HOYER Handel’s core business is the production of promotional products for discount stores. This means realizing project business and producing large quantities for a set delivery date. Our key accounts particularly appreciate our integrated solutions. Our project handling starts with brainstorming and covers all steps of supply chain management: Our process from the initial idea to market success is seamless. Apart from the management and quality assessment of the production in the Far East, this also includes logistics, sales and after-sales.

Business Development

Market observation, development of new promotional goods and themed worlds


Placement of new products, purchasing of products via our Hong Kong office, processing of production (colour, quantity, instruction manual,…)

Quality Management

Assessment of all products with regard to legal requirements (electronics, chemicals,…)

Supply Chain Management

Management of deliveries from the factory to the consumer in close cooperation with our discount partner, management of consumer requests and claims